Creating and Maintaining Brand Equity

November 2013

In the light of changing market trends and consumer behaviour, how can you strengthen your brand’s value? Katie Withers of DLA Piper outlines essential steps that brandowners must follow to address the growing emphasis on building and managing brand equity. This year’s Interbrand Best Global Brands survey contained a few unwelcome surprises for traditional brands. The survey evaluates a brand’s...

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May 2024

ICCA Congress 2024 Hong Kong - ‘International Arbitration: A Human Endeavour’

05 - 08 May 2024

ICCA's biennial Congresses attract a large number of participants from across the globe and have made significant contributions to the development of dispute resolution theory and practice. Renowned for stimulating in-depth discussion and providing new insights on matters related to international arbitration, the ICCA Congress is the largest regular conference devoted to international arbitration and caters to both practitioners looking to build a practice in international arbitration and experts in the arbitration community.

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	POWERING THE FUTURE
	An analysis of the EU approach to the more sustainable eFuel sector.
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Creating and Maintaining Brand Equity

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